About Erika Powers
I’m Erika Powers, owner of Squirrel Studios. I bring together formal graphic arts training with a Bachelor of Science in Psychology and a minor in Communications, so I understand how design affects perception and decision-making. My design work is backed by years of experience in customer service, sales, and management, giving me a practical understanding of how businesses run and what they need from effective branding.
I focus exclusively on logo design and branding, helping businesses stand out with professional, strategic visual identities that connect with their audiences and work everywhere they appear.
Design That Connects
My job is to create a brand that feels like you—and works everywhere. Every design I create blends creativity and strategic thinking. By applying behavioral science principles, I ensure that your brand doesn’t just look good—it connects with customers on a deeper level, building trust and recognition across websites, packaging, signage, and more.
Why Squirrel Studios
At Squirrel Studios, I specialize in small business branding, delivering polished, professional design without unnecessary complexity. Many companies offer a broad mix of services—video, photography, print, multimedia. While that can sound convenient, it often dilutes expertise and creates an overwhelming experience.
I focus solely on branding and logo design, giving your business my full attention and the level of care strong brands actually require. Clients choose me for a personalized design experience, clear communication, and brand identities that are distinctive, credible, and easy to use across every touchpoint.
A Clear, Personal Process
I work directly with every client—no middlemen, no confusion. I take the time to understand your business goals, audience, and values. From first concept to final delivery, my logo and branding process is transparent, collaborative, and tailored to your needs—never cookie-cutter.
Clients often come to me after trying DIY tools or working with designers who didn’t capture their vision. When you work with me, you get a focused, one-on-one process designed to produce a logo that truly fits your business and works everywhere it needs to.
Let's Make Your Brand Unforgettable
Your brand should do more than look good—it should be recognized, remembered, and trusted. I design logos and visual identities that create a strong first impression, clearly differentiate your business, and stay consistent wherever your brand appears.
A well-designed logo becomes the foundation of your visual identity—guiding your website, packaging, signage, and marketing so everything works together. The result is a brand that feels cohesive, credible, and built to grow with your business.
If you're ready for a logo that works as hard as you do
Call or text me at 651‑983‑5793
Could not recommend enough!
Curious about my professional background?