Logos that Work as Hard as You Do
Strategic branding, logo design, and print-ready graphics
that get noticed
Who I Am
Erika Powers and Squirrel Studios design logos and brand identities that help businesses stand out. Over the years, I’ve combined formal design training with a background in psychology and communications to create professional logos that connect with your audience and work everywhere—from websites and packaging to signage and trucks.
I work directly with every client, ensuring clear communication and a personal design process tailored to your business. I focus solely on logo design and branding to help small businesses build a polished, recognizable identity that customers notice, remember, and trust.
Why Work With Me
Direct Collaboration
Work one-on-one with me. No middlemen, no confusion.
Psychology Informed Design
Behavioral Insight. Branding that motivates your audience and persuades decisions.
Branding Only
I focus solely on logo design and branding.
Works Everywhere
Logos and branding that work everywhere - online, signs, packaging.
My Services
Logo Design
Custom, original logos built from strategy—not templates.
I design marks that are clear at a glance, memorable over time, and flexible enough to work everywhere your business shows up.
Brand Graphics
Your logo, extended.
I create supporting graphics, color systems, and social media assets that keep your brand consistent, recognizable, and professional across platforms.
Print and Digital Ready
No redesigns. No surprises.
Your brand is delivered ready for websites, signs, trucks, packaging, and print—designed to stay sharp, readable, and effective at any size.
My Work
Your Visual Identity
Helping small businesses create or refresh logos and branding that get noticed.
Say Goodbye to Generic Logos
Most small business logos are generic and forgettable - you deserve better. Free tools can't capture your story.
Your Logo, Your Visual Brand
Visual branding includes colors, fonts, graphics, and a consistent style across everything you do.
Design that Performs
When your logo works as hard as you do, it becomes your business' strongest asset.
What Clients Say
Real stories from business owners who trusted Squirrel Studios with their brand.
Erika hired me to help her with some handyman stuff around her house. (She found me on Craigslist) after working for her. She asked me if I was on fb or Google. I told her no I was not. She then told me about her business. And helped me get started with mine. Created my fb page @HandymanP and did a logo and business cards for me. I didn’t realize how powerful having. Business page would be I am very thankful for her. And will be hiring her again for when I get my website thank you! - Preston McDade-Davis, HandyManP
Squirrel Studios did a fantastic job rebranding my company. She took what I was dreaming of and brought it to fruition. It was like she read my mind. Thank you, Erika, for being incredibly easy through every part of what could have been a very difficult process - a new logo, branding, labels, writing, marketing materials and ideas, and more! My soap labels are continually complimented, and my sales have increased with the new brand. She takes a truly personal interest in my projects. Her talent and professionalism are only surpassed by her kindness. I cannot give her a higher recommendation or a more glowing review. - Brad Bautch, Grand Valley Soap Company
Ready to Get Started?
Your business works hard—your logo should too. Imagine what the right one could do for you. Put your brand in the spotlight.