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Do you know the difference between copywriting and content? Understanding this distinction could be a game-changer.
Copywriting is the art of encouraging specific actions and driving sales—the equivalent of having a persuasive salesman at your disposal. It's a valuable asset in marketing and promotional materials.
Content is equally crucial yet serves a different purpose. Crafted to educate, entertain, and inform, it adds depth to your brand beyond direct advertising.
So, why should you care about this difference? Clarity. Clarity ensures your message resonates with your audience, promotes engagement, and drives sales conversions. If you're ready for powerful and effective results, count on me to deliver.
SEO
Search Engine Optimization is about getting to the top of the list when someone googles 'vacation deals in Hawaii'.
Google periodically visits websites to examine the content. They use an algorithm to compare your content and what people are typing into search fields. The more relevant your content, the higher your site ranks. I do industry-based SEO research to make your website more relevant.