Quick Guide to QR Codes

Are QR codes right for your business? Get all your questions answered here—in just 2 minutes!

Pros and Cons of Using a QR Code

Pros:

• • Convenience: Provides quick access to specific links, websites, or actions.
  • Customer Engagement: Encourages interaction, especially among tech-savvy users.
  • Space-Saving: Reduces clutter, enabling links without crowding designs with text.
  • Modern Brand Image: Projects a tech-forward impression.
  • Competitive Advantage: Keeps your business aligned with modern practices.
  • Higher Engagement and ROI: Increased customer interaction can boost ROI.

Cons:

• • Limited Use Among Older Demographics: Some people, especially 60+, are less familiar with QR codes.
  • Smartphone Requirement: Only accessible on camera-enabled devices or QR apps.

Pros and Cons of NOT Using a QR Code

Pros:

• • Simplified Design: Omitting QR codes can improve readability.
  • Reduced Confusion: Familiar contact info can be easier for older customers.
  • Focused Call-to-Action: Allows for one main action, such as a phone number or URL.

Cons:

• • Missed Convenience: QR codes allow quick access without typing.
  • Reduced Engagement Among Tech-Savvy Customers: Younger audiences may expect QR codes and be more likely to engage.

 

Who Uses QR Codes?

• Demographics: Most popular with Millennials and Gen Z, gaining traction with adults 40+ but less common among older generations.

What is a Call to Action (CTA)?

• Definition: A prompt that encourages specific user actions, like “Sign Up,” “Buy Now,” or “Learn More.”
• Purpose: CTAs guide users to the next steps, increasing engagement and interaction.

Why Use a CTA Alongside a QR Code?

• Clarity: Pairing with a CTA like “Scan to Leave a Review” clarifies the purpose.
• Guides User Intent: Encourages scans with clear outcomes.
• Higher Conversion: Clear action statements drive engagement.
• Customer Experience: Reduces confusion, reassuring users of the link’s purpose.

Where Should I Place a QR Code?

• Placement Tips: Ideal spots include business cards, signage, product packaging, and menus. Position QR codes away from text to maintain clarity.
• Safety: Avoid placing QR codes where they can’t be scanned comfortably, such as on highway billboards or moving vehicles.

Where Should My QR Code Lead?

Popular destinations include:

• • Website Landing Pages: Targeted promotions or product collections.
  • Google Reviews/Feedback: Direct link to review sites for in-person businesses.
  • Promotions/Coupons: Exclusive discounts, ideal for packaging or storefronts.
  • Social Media Profiles: Easy follow links.
  • Digital Menus/Product Details: Perfect for restaurants or retail.

What Kind of QR Code Do I Need?

• Static QR Codes: Fixed links for permanent information.
• Analytics-Enabled (Dynamic) QR Codes: Trackable and editable for marketing insights.

How Do I Know if it Works?

• Test It!: Always test QR codes on different devices before printing to ensure smooth scanning.

What Else Should I Consider?

Size Matters:

• Minimum 0.8 x 0.8 inches (2 x 2 cm) on business cards for reliable scanning.
  • Rule of Thumb: QR codes are generally scannable at a distance of 10 times their size.
    • A 1″ x 1″ QR code should be scannable from about 10 inches away.
    • A 0.8″ x 0.8″ QR code would be scannable from about 8 inches away.
  • Factors Influencing Scanning Distance:
    • QR Code Complexity: Codes with more data (e.g., longer URLs) have smaller modules, making them harder to scan from farther away.
    • Lighting and Contrast: Good lighting and high contrast (e.g., black on white) improve scanning range.
    • Camera Quality: A high-resolution camera may scan from slightly farther distances than the rule of thumb.

• Print Quality: High-quality printing prevents scanning issues.
• Link Security: Use reputable URL shorteners for long links to reduce scanning issues.

 

These details can make a big difference in maximizing the QR code’s utility and user-friendliness!

 

If You Have 2 More Minutes, Keep Reading for In-Depth Info!

Can I Have More Than One QR Code?

Yes, many businesses use multiple QR codes to reach specific goals across various channels and customer touchpoints.Here are some common uses for different QR codes:

• Event-Related Info: Schedules, product details, or special offers at events.
• Promotions: Coupons or seasonal discounts in-store or online.
• Restaurant Menus: Digital menus, especially for contactless options.
• Social Media Links: Codes for following on Facebook, Instagram, or LinkedIn.
• Google Reviews: Quick access for customer reviews, often at point-of-sale or on receipts.
• Packaging & Labels: Product details, usage instructions, or promotions.
• Printed Ads: Links to special landing pages or product showcases.
• Employee Resources: Codes for onboarding, training materials, or company updates (useful internally).

Businesses often tailor QR codes to different contexts for increased engagement and data tracking, making it easier to guide customers where they want them to go.

BUT… What Happens When a Sale or Event Linked to a QR Code Ends?

When a sale or event linked to a QR code ends, businesses can either redirect the QR code to a new destination or deactivate it, depending on the type of QR code used.

Static QR Codes:

• Unchangeable: Static QR codes cannot be changed after they’re created. Once the sale or event ends, users who scan the code may still see the outdated information.
• Solution: Some businesses print static QR codes with disclaimers or expiration dates to clarify the code’stemporary use.

Dynamic QR Codes:

• Easily Redirectable: With dynamic QR codes, businesses can change the link destination at any time without needing to reprint or redesign the QR code. When the sale or event ends, the QR code can redirect to a new promotion, a general website, or a thank-you page. This flexibility makes dynamic QR codes a more sustainable option for time-sensitive marketing campaigns.
• Analytics: Dynamic codes also offer tracking, so businesses can analyze engagement and deactivate the code if it’s no longer needed, ensuring the code isn’t accidentally used for outdated promotions.

Expiring QR Codes:

• Automatic Expiration: Some QR code services allow businesses to set expiration dates. After the sale or event ends, the code automatically deactivates or displays a custom message explaining that the offer has ended, keeping users informed.

The Security and Reliability of Our QR Codes

At Squirrel Studios, our QR codes are created using a secure, professional tool, ensuring reliable, safe links. Since our QR codes are static, each one is permanently linked to a specific webpage, providing a simple, worry-free experience. This setup reduces the chance of broken or insecure links and minimizes any risks from spam or malware, protecting against unauthorized access. With this approach, your QR codes remain fully functional over time, offering your customers a smooth, uninterrupted experience.

Our Recommendation

We recommend using an additional 2 x 2 card with a message like: “Thank you for your business! If you’re happy with our service, we’d greatly appreciate it if you could leave us a Google review.” Having a separate card for reviews, rather than including the QR code on your business card, can be a more effective strategy and here’s why.

Pros of Having Two Cards

• Targeted Distribution: Handing review cards only to satisfied customers increases the likelihood of positive reviews and makes the request feel more personalized.
• Clearer Messaging: A review card focuses solely on encouraging feedback, keeping your business card clean and uncluttered.
• Retention and Action: Small, dedicated cards are easier for customers to keep and act on.
• Professionalism: Demonstrates thoughtfulness and attention to detail.
• Higher Conversion Rates: Positive reviews are more likely when review cards are targeted to happy customers.

Cons of Having Two Cards

• Additional Cost: Printing a separate card adds a small expense.
• Extra Item to Carry: Managing an additional card requires organization.

Using a separate review card makes your approach feel intentional and polished, leading to higher engagement and a better customer experience.

We hope you found this information helpful in making the most of your QR codes! If you’re ready to enhance your branding with custom designs or need advice tailored to your business, feel free to reach out—we’d love to help.